"We Connect with Mobile Customers"


Establish a one-to-one, mobile relationship with your customers

Today, Smartphones open up a one-to-one relationship with individuals. They provide a unique mechanism through which retail, media and brands can connect and engage with their audience in real-time.

Smartphones, also open up a location aware relationship with these individuals. Advertisers have the ability to provide their target market with relevant local content and experiences. This provides a very powerful opportunity for personalised communication and brand engagement that is yet to be fully realised.

Next Major Developments within the Mobile Market

  • Near Field Communication (NFC) – Supports secure transactions by touching an NFC enabled smartphone against an NFC reader. NFC is the technology used by Visa payWave and MasterCard PayPass credit cards. Instead of tapping your credit card against the reader, you tap your mobile phone. NFC also opens up a range of other options when a phone is tapped against any NFC tag (e.g. when placed on an outdoor advertisement or in a restaurant’s menu)
  • Long-Term Evolution (LTE) – Is the next phase in the evolution of the mobile networks. As networks are upgraded from 3G/HSPA to LTE, the new mobile data network will be able to support services such as High-Definition (HD) video streaming. This evolution will start to support a greater degree of real-time interactivity, as network bandwidth and latency is no longer a constraint.

Mobile will provide an advertiser with the ability to link a specific campaign to an actual sale.

Advertisers will soon be capable of offering truly personalised promotions, digital loyalty schemes and will be able to accurately track which promotions resulted in an actual sale. Users will be able to tap their smartphones against an outdoor advertising campaign (to save a special-offer/digital-coupon), search for the best local deals, as well as complete a transaction in-store (including the redemption of any digital coupons) using only their smartphones.

Smartphones are forecast to account for nearly every new mobile connection over the following years. The dawn of a ‘Post-PC’ era is upon us, and the rapid rise of tablet devices should provide a very clear indication of this. It is therefore critical for all organisations to have a clear strategy, for how they plan to engage and connect with their customers, as their usage migrates towards these mobile devices.

Defining a clear strategy requires a thorough understanding of the industry and how the industry is likely to evolve in the future. Making the correct decisions on mobile will ensure a clear point of differentiation against your competitors.

Mobile is one area that you cannot ignore, contact Offline2Online today.